Why is SEO Important?

Creating solid organic leads is made by providing content that connects with the users need. When you write content for your website to answer the questions or concerns of your site visitors – then you have provided important website content.

Content is still King

If your user response is to leave your post quickly and produce a negative bounce rate on your website, then you know your content is not KING.SEO provides both Internet Users and Search Engine the data they want. Getting your content seen is the most important aspect of publishing to your website. SEO works toward connecting your content with global, national, and most-of-all local users.We provide the correct amount of SEO to your site to make a difference.

SEO Benefits Your Business

Without SEO your business may not rank on Google, Bing, or Yahoo. Our SEO staff knows the arrests and skill of the Search Engines. Our goal is to improve your ranking.

Using SEO to Improve Site Ranking

Sure, IRISHGUY has you covered on annotating, building, and formatting your website. We understand that without SEO your site is invisible to search engines.The best practices for SEO. Includes the method for your content to be indexed. Indexed to reach your target audience.

We provide our clients with the help and training to write searchable, readability, and user-friendly content. Content is still king for ranking. Content does need to be refined, edited, and formatted to reach your target audience.

Web Design Trends

2017 Web Design Trends

Web Site TrendsIf you are waiting for 2017 to apply web design trends, you will be too late. Web Design Trends value diminishes with time.

Mobile Optimisation

Mobile users are here. Moreover, they want their content now. Mobile Optimisation is every website’s top concern. The 2017 need is to have a simple mobile-friendly site. For many businesses having two websites is the correct solution. While for others business websites building one straightforward and minimalistic design, with a real sense for negative space will be key.

What Does Mobile-Ready Mean?

Understanding your audience remains extremely relevant. Today people use less powerful devices, consoles, and tablets to access web content. With the expectation to see high-resolution content, as quickly as possible.

Key Elements to Mobile-Ready Content

  • Minimalistic Design
  • Simplicity
  • Plenty of Negative Space
  • Responsive content.

What the web user expects

More than ever people accessing your website want content. Mostly they are engaging with a large image – add a small amount of motion for stronger appeal.

  • Giant Hero Images
  • Cinemagraphs
  • SEO

Embrace SEO

Website users expect to find you. SEO is still required. With 64% of online business is driven by top ranking sites on Google – it is important. If your future customers are unable to find you, they will go elsewhere.

Essential Elements for Successful SEO 

  • Keyword Research
  • Content Writing
  • Link Building
  • Reporting
  • Web Site Analysis
  • Web Site Optimization
  • SEO submission
  • Client Requirements

Provide easy to find information

Informational Footer

Yes, the Footer has become a big player for web design layout. Use the website Footer for contact information, Google Map, Google Business Reviews, Facebook or Social Media Feeds, Site Maps, Quick Links to relevant info.

Yes, the Footer is the Catch All for your website. But, learn to manage the footer to ensure that the information and resources are clean and precise. The Footer is about ease of use for the end user. Make it helpful without overwhelming the end user.

Call to Action

What is the designed reaction? Every business web page should serve a purpose.

Earnest Keywords

Keywords - Know the different between positive and negative keywords

KEYWORDS The Importance of being Earnest

The objective to bring people to your website is to complete a call-to-action. If the call-to-action is not met, the website objective has failed.

Smart web designers create websites that encourage users to complete the call-to-action. Using any method available to secure potential customers. Whatever the steps – the objective does not change. Have end user complete the call-to-action.

Keywords - Know the different between positive and negative keywords

Keyword optimization is one method used to attract potential customers to your website. While, some business still think keywords are a list of words. For a successful website keywords are more than words. Keywords are the search terms that potential customers use to locate your service.

What are Keywords?

Keywords are more than a list of words. Keywords create the framework for your digital content. Keywords connect your content with potential customers search terms.

Keywords help visitors and search engines understand the purpose of your content.

Are there different types of Keywords?

Yes, keywords come in two varieties.

 

  • Broad Keyword – one word or short phase.
  • Long-tail Keyword – precise, or specific longer word combinations or phases.

Websites do best when they rank well for long-tail keywords. While the long-tail keyword will generate less traffic than a broad keyword, the customer transfer rate are much higher.

Broad Keyword Examples

  • Service – Washer Repair.
  • Brand – Quiksilver.
  • Product – KitchenAid Food Mixer
  • Loan.

Long-Tail Keywords

Long-tail keywords do not have to longer – aim for preciseness rather than length.

  • Model  number for new products
  • Serial Number for replacement parts.
    • Washer Belt – search by Serial Number.
    • Product Full Name – Apple TV 32” Retina Display
    • Personal Car Loan.

Are there negative keywords?

The problem with negative keywords – is that they use up resources. The impact of negative keywords to a small business be tremendous. Unfortunately negative keywords are always the result of inexperienced SEO. An experienced SEO specialize will inform you that ranking for everything is not good. While Board keywords can generate more traffic to your website. Here are a few questions that every business should ask prior to generating website traffic:

  • Why does the site need extra traffic?
  • What resources will the extra traffic require?
  • Is the business set-up to successfully distribute the extra resources?
  • How long can the business maintain customer support?

Negative Keywords are keywords that attract incorrect website visitors. Extra traffic requires extra resources. Can your business successfully distribute extra resources? Negative keywords can kill your business. Not just your little website -but, can seriously put a small businesses out of business.

 

Asheville SEO Shoutout

Thanks to Kinnear Design for the Asheville SEO shoutout.  It was a great pleasure to host the SEO class at Charlotte Street Computers.

SEO is so important to the success of a website.  SEO provides the website owner with a transparent framework to build their content on. Sure, there are website best practices guidelines that we all need to adhere to.

Successful SEO is more than ranking number 1.

Successful SEO is about providing your website visitors with quality content.

What is Quality Content?
Before the SmartPhone the concept of Quality Content was valued by the contents uniqueness or sought after pop culture content.

  • Uniqueness – the content has value due to it being new. The type of material can be varied, including reports,  interviews, exclusive footages of events in history. The point is the content is unique and can hold value on its merit.
  • Pop Culture – the mainstream media machine distributes content.  Content often has the backing to increase mainstream popularity and circulating rates.

With the easy access and small screens of the smartphone. Many users are now seeing content differently. Long page titles and run on sentences are seen as strenuous.

Successful SEO for the modern website should provide.

  • Content that is easy to grasp.
  • Content that is precise. 

Depending on your online target market – writing easy to understand content can be quite a difficult task. Write for your target market first – while present your reader with easy to follow sentences. With a large percent of end users accessing website content is now via the SmartPhone – shorter sentences simply read better, and easier for the eyes to track.

Making your content precise is key. Forget those two paragraph introduction about who you are, and what you do, and why you might use your method over other. No-one cares.

What people do care about. Having the information to their question right in front of them. And, I doubt that the readers query actually relates to the content found in the first two paragraphs of most blogs. And, lets say the query is about you – then sure “talk away” but that should be on your bio page – not the “I will help you – while skill dropping” blog.

So, what was I saying?
Oh! That is right.
Keep on point, be precise! 

Here are 5 easy to follow methods to ensure your website content is precise.

  1. 300 word minimum prior page.
  2. Keyword consideration.
  3. 8 words a sentence.
  4. High readability score.
  5. Quality or Sought after content.

SEO Services Asheville

Asheville SEO services and solutions - by IRISHGUY Gary Crossey

Asheville SEO Services

Begin your year with the New Year Resolution to increase traffic to your website.

For most small businesses that have a website more than 95% of their traffic is for the phone number. If your site only service is being a modern phone book – then your business or organization is missing out.

Kinnear Designs (Asheville) – give me an honorable shout out on my SEO knowledge.

Asheville SEO services and solutions - by IRISHGUY Gary Crossey

Responsive Web Design

The internet is a funny place. First off, the internet acts as if it has always been around. And when faced with a problem (issue). The solution is presented as if that too has always been around.

Responsive Web Site Design – by 2014 is not new, though much of the older websites are still catching up. The basic concept is that responsive design can deal with all the many different devices that may access the site information. In the past, website designers simply built for a small array of browser sizes. In 2014  the top six devices had different browser sizes. 

  1. iPhone 4S and iPhone 5 – 640 pixels
  2. iPad first and second generation – 1024 pixels
  3. Samsung Galaxy Note – 1280 pixels
  4. Microsoft Surface – 1366 pixels
  5. iPad 3 – 2048 pixels
  6. Google Nexus 7 – 2560 pixels

Sure, those numbers all look great! But, what does those different pixel sizes mean? When two different customers access your website to many a purchase.

  • Customer #1 is on the new iPhone with a screen width of 640 pixels.
  • Customer #2 is on the new Google Nexus with a 2560 pixel width.

The difference between these two screen sizes is shocking.
2560 px – 640 px =  1920 pixels difference.  The difference is this case is larger than the resolution for most computer monitors. The difference between what Customer 1 & 2 will experience when they arrive at the same content will require responsive design.

Device Reliability

People like to read – and research has documented many times how people prefer to read. On a computer screen, the ideal characters per line are 50 to 75. While on a mobile device 50 characters is the top range for how many characters to include on a line. With many the lower range of the curve being 35 characters per line on a mobile device. Again another clever use for responsive CSS is to scale the width of website content to a suitable width for each device, or device orientation.

While character density is one observation. Font leading is another cross-platform concern. Typically, the typesetter was assigned 120% main value for printed material. Web designers when given the ability to incorporate leading into their CSS code settled on 140% for leading.  For smaller screens increasing the leading can significantly aid readability.

 

SEO – Valued Content Ranks Best

REALreal TO LIFE SEO EXPERIENCE:

Working with a client to improve their local website ranking for a popular product line. The product line was added to the site. All the guidelines for publishing product content was applied. The SEO ranking for the Product Keyword did not improve.

I suggested that we alter our SEO approach.

STOP MARKETING > START EDUCATING 
Rather than marketing the product. Why not, inform users on how to use the product?

What followed was a series of Educational Blogs and a new User Group Event. The first User Group event attracted  65 attendees. The second User Group event drew well over 150 attendees, along with local press coverage.  Both User Group Events were a huge success. During the events, everyone was asked to visit the website for featured App links and news on upcoming events.

Following the events, the real work began.
First of the Events were documented online, via blog posts, newsletters, and social networking status updates. The first blogs to be displayed included links to all the Apps featured during the User Group events. While most of the Apps featured were free to download, an affiliate commission was placed in the paid apps.

The photos from the event proved to be the most successful. Having posted the event shots to Facebook –  more than 50 attendees have used use a picture from the event as their personal Facebook profile shot (talk about local brand placement).

As a result: By the third day after the User Group Event. The regional ranking for the Product Line moved from ranking at #154 to ranking at #3 – a more a 151 positions in three days. Over time the domain went on to secure a #1 ranking for the product line.

In this case, the SEO impact happened when we stopped trying to sell the product online. It is easy to see that the online market was saturated when a local listing ranks on Google at #154.

The SEO improvement due to creating valued content that people could engage with. Visitors to the page had the interest to be there.

SEO Improve Ranking

"Our primary goal is to serve users with high-quality, relevant information." ~ Google

Google wants to deliver quality unique content Content that is engaging and valuable. . Without quality content Google will quickly lose value. Content still rules for ranking. Like the Emperor’s New Clothes, it is worth dressing for the occasion.

Once you have brilliant content. Then organize. Do not have hidden pages.

Every Page Deserves A Link

TRUE TO LIFE EXPERIENCE: Rather than pay the fee to create a new page. The admin user created one hyperlink in the middle of a paragraph of text. The link landed the user into a maze of 500 different documents. None of the documents were accessible via the web sites navigation system. None of the pages appeared in the index of web site sitemap. The pages were connected with a loose chain of hyperlinks – with no central focus. An amazing task – surely took days to mastermind. At first. We figured the site was hacked. Hacked! No not one of our web sites. This can’t be true! Pull the code! My first response to reviewing the hack job was,  “What type of programmer would code this poorly?” The next logical question was “how could a bad programmer ever break into the web site we built? “There had been no hack. This was an inside job. And, a perfect example of what Google begs use not to do when creating online content. “Every page should be reachable from at least one static text link” – Google. 

Web Site Site Maps

Google loves web site maps. Do people use web site maps? Maybe, maybe not.

Sitemaps are simply a good idea when handled correctly. But much like adding too much salt to a dish – an over seasoned sitemap is redundant. Make your sitemap user friendly. Yes, that buzz word again “user friendly“. If you have a small web site consider including all your pages and blog posts. However, for a larger web site, point to the important pages. Try not to overwhelm your web site visitor with too many choices. Use good design styles, and well written title to direct your web site visitor. Keep the links to a reasonable amount.

What your content should include

Publish content to your web site that can be used. Research what is already available online. Determine if you can improve the online content. Aim to have an information-rich web site. Ensure that the content is accurate. That Page titles clearly relate to the content. If you web site depends on visitors – create original content.

Improve your ranking with words

Search engines index words and phrases. Keywords that are matched to user search queries. As any SEO pro will tell you – keyword placement is just the beginning of the SEO engagement. Having the right keyword density is a guideline and should not be confused with high-quality content.

Learn to understand the importance of using the correct keywords. Consider what words your customers may use to search for your business. A few customer related questions worth asking when selecting which Keywords to target.

  • Are your customers knowledgeable?
  • Are your new  customers new to your industry?
  • Do your customers know your industry?
  • Do your customers know your industry terminology?

Refine your attributes for improved SEO index

Behind the scenes are many web site tags. Improve your web site ability to index by including clear and precise tags.

Web Site Hyperlinks: Create useful Hyperlink titles. Instead of instructing “Click Me” – add a more descriptive instruction. “Download 2014 Business Report”. When the hyperlink is user-friendly, it simply means that your end user understands the links clearly. Keep the <title> elements and ALT attributes accurate and precise.

No Broken Links

Google doesn’t like a broken link the way the rest of us hate the end of the world. Yes, it really is that bad. Check your website often for broken links. And, repair them. There is no reason why you should ever have broken links. Use the Broken Link Checker plugin to keep your WordPress web site current.

SEO Cluster Results

What are Cluster Results?

Google cluster results in group search results.

In 2008 Google patent was granted for Cluster Results. The new tech provided a more different search results. Before a domain was not limited. And could top rank multiple pages.

Cluster Results group similar pages from the same domain as one group result.

The new Cluster Results will impact your site by reducing single page exposure. Cluster analysis will group site content. SEO ranking for your site will overall improve if you have quality content and traffic to show interaction and usefulness. While sites that publish vast amounts of data online, to gain multiple page ranks, can expect less traffic.

 

 

SEO Guidelines – What Not To Do

Google is clear on which web techniques to avoid. Providing advice on how site content is best generated. Avoid services that offer to create content automatically to improve your ranking. Stay clear of services that often to submit queries to Google.

Keep Your Page Clean

Do not include any malicious behavior on your page. Adding Malware on your website is a Google violation. Domains found with malware are the flag for all users. And may be blocked from search results. Many website owners are often unaware that their site content malicious code. WordPress website is often a target of Malware Attacks. Website owners should visit their websites often and observe manipulations that may be occurring. Including direction to click on a link, download a file, or respond to an unwanted pop-up ad. No Sneaky redirects in there – it’s not permitted.

Automated Content

Google keeps stirring website owners to create value added content. Google does not care for automatically generated content that is mainly a marketing tool. Creating pages that are high in Keyword placement, while lacking in content. For most business, this technique is easy to avoid.

However, one small element of the Automatically Generated Content that does affect most small business owners is Stitching.

STITCHING: To be a stitcher. One would have to first open Google. Search for subject keywords. Locate information from choice websites (perfect title, end of the sentence, little bits of stuff that other people wrote). The Stitcher might use Google Docs or if they have experience; will work directly with WordPress. Either way, the Stitcher real talent in witnessed in the master resort. Pasting line after line. To the perfect composition of nothing more valuable than what was already available.  Google is not saying that your can not surf the web collecting useful bits of information. Google’s request was to stop stealing content unless you can improve upon the content. Google asks that “add sufficient value” to duplicated content.

I may be the first to raise my hand as a hardcore stitcher. With 12 browser window tabs open, I can create great website content. For people like me. I now use stitching as my research foundation. I stitch my data into an outline. The outline is a tool to direct the development of the article.

What Google does support is how you add value to a topic. It is that simple. Stolen content will not improve the ranking of your website. Unique content of high-quality will increase value.

SCRAPER: To be a Scaper. You first have to be a lazy stitcher. You may also have the side habit of overly hitting the share button on Facebook. Either way. You are the most indolent of all the website content creators. For you to remain in Sacper status, you only post stolen content. You tend to love to use the embed feature. Embedding is one of your finer skills. You are the master of republishing the same content with revising a title, rewording a sentence, or include any unique viewpoint. Yes, go ahead and embed another random YouTube video, or Follow Us on Facebook badge (actually you haven’t used the Facebook embed tools.. they are quite impressive.)

The Value to Content

Make your content mean something. Granted, it may not mean a great deal to most people. But, when you reach your small target market, they will connect. In the early years of the internet, web designers would hide keyword heavy content on the internet page. The content font was either the same color as the website background or at such a small size that no one could see. However, the Search Engines would include the hidden content as ranking information. Hidden Content is something of a legend – I don’t quite recall a time when it did work, though there are stories that it might have worked. Keep the content real and to point. Don’t use irrelevant keywords on tags, links, or images. It is hard enough to tag web content correctly, why to make it more difficult. Make Keywords meaningful.

Make Good Recommendations

Google has come out and said that irrelevant website ads do not work. Google have even gone as far as to say that irrelevant marketing will reduce your overall website ranking. Make those ads count. Google’s solution is to use target ads. By now everyone has experienced target banner ads. Google thinks that having ads for products is better. Improve your ads even more – by personally selecting which affiliate to support. Adding a link to a tool from your website to another website is certainly something you can do. Including a personal review of why the tools are important to you is your value added content.

SEO changes you can plan for

SEO guideline changes for 2013

This summer SEO ranking will change. The biggest difference is that we have been told what to expect. In the past, an SEO upgrade would happen behind firmly shut doors. The impact of an upgrade can vary. Often the update process is unclear or mistook.

This time, Google shared the SEO upgrade plans before they took place. With the sound message, that spam is bad. Massive ad sites are on the out. And that Google remains firm with the notion that content is king.  All with a closing promise to reward key content by ranking better than spam.

SEO can help Google rank content higher

The success of the web does depend on access to good content. In 2011, Panda began to index nonspam data.  With the summer launch of Panda 2.0 expect more content hefty sites to rank higher. The brief on what makes good web content is fuzzy. What is without a doubt, ad-laden websites will rank lower than before.

For those that support their site with paid ads. Use related ads that support your writeup. Unrelated ads are deemed spam. Hidden ads are also seen as suspect. Paid ads should have a clear label.  Website guests should with ease discern between website items and paid ads.
Learn how to rank well online with SEO guidelines

SEO helps Google find subject masters

Are you the next Subject Master? The goal is to give a face to data. A subject master will rank for topics that they have a valuable online kinship to. It is not clear how paid, or unpaid traffic will differ in value. Or, how media driven traffic will measure up to user comments.

The idea is that each user search for content could esteem the author to be a Subject Master. An online trend would control the Subject Master rank, and could with ease become the most in-demand place of the season.

SEO join force with Blocker program

Malware just got easy to track and find. Google Web Master Tools members now receive an email notice for each malware concern found. Saving the webmaster from missing a malware notice in their Google WebMaster Tools account.

SEO Action Plan

  • Do not create spam
  • Do not support spam
  • Write only quality content
  • Only run ads that relate to article content (if at all)
  • Write meaningful content
  • Become a Google Subject Master
  • Rule the world.