Earnest Keywords

Keywords - Know the different between positive and negative keywords

KEYWORDS The Importance of being Earnest

The objective to bring people to your website is to complete a call-to-action. If the call-to-action is not met, the website objective has failed.

Smart web designers create websites that encourage users to complete the call-to-action. Using any method available to secure potential customers. Whatever the steps – the objective does not change. Have end user complete the call-to-action.

Keywords - Know the different between positive and negative keywords

Keyword optimization is one method used to attract potential customers to your website. While, some business still think keywords are a list of words. For a successful website keywords are more than words. Keywords are the search terms that potential customers use to locate your service.

What are Keywords?

Keywords are more than a list of words. Keywords create the framework for your digital content. Keywords connect your content with potential customers search terms.

Keywords help visitors and search engines understand the purpose of your content.

Are there different types of Keywords?

Yes, keywords come in two varieties.


  • Broad Keyword – one word or short phase.
  • Long-tail Keyword – precise, or specific longer word combinations or phases.

Websites do best when they rank well for long-tail keywords. While the long-tail keyword will generate less traffic than a broad keyword, the customer transfer rate are much higher.

Broad Keyword Examples

  • Service – Washer Repair.
  • Brand – Quiksilver.
  • Product – KitchenAid Food Mixer
  • Loan.

Long-Tail Keywords

Long-tail keywords do not have to longer – aim for preciseness rather than length.

  • Model  number for new products
  • Serial Number for replacement parts.
    • Washer Belt – search by Serial Number.
    • Product Full Name – Apple TV 32” Retina Display
    • Personal Car Loan.

Are there negative keywords?

The problem with negative keywords – is that they use up resources. The impact of negative keywords to a small business be tremendous. Unfortunately negative keywords are always the result of inexperienced SEO. An experienced SEO specialize will inform you that ranking for everything is not good. While Board keywords can generate more traffic to your website. Here are a few questions that every business should ask prior to generating website traffic:

  • Why does the site need extra traffic?
  • What resources will the extra traffic require?
  • Is the business set-up to successfully distribute the extra resources?
  • How long can the business maintain customer support?

Negative Keywords are keywords that attract incorrect website visitors. Extra traffic requires extra resources. Can your business successfully distribute extra resources? Negative keywords can kill your business. Not just your little website -but, can seriously put a small businesses out of business.


Domain Registration

Domain Registration

New Domain Research

The first step for any success website. Acquire the right domain name.

  • Does your domain need a focus keyword?
  • Is your URL user-friendly?
  • How do your online competitors impact your legal rights to a URL address?

Ensure your success by having IrishGuy Website Design do your domain research.

The Two Internet Groups

There are two groups of people who approach the internet from two different directions. The first group heard they can make money quickly online, and it has something to do with Keywords. They build a site, steal the keywords from their competitors website and wonder why nothing happened on their website. Then, there is the other group who grasp the deeper meaning of SEO ranking and generating worthwhile content.

Enjoy this well written and informative article on “How Online Marketing Works” – so that you generate the results you need to be a successful website.

The Future of the Internet

Image Registry and licensing affiliate programan excellent article about what is in the pipeline for online images and photography. The article includes some great solutions and genuine concerns.

The difference between _Blank and _New – found this brilliant answer for the difference between “_blank” & “_new” targets for hyperlinks.

SEO Improve Ranking

"Our primary goal is to serve users with high-quality, relevant information." ~ Google

Google wants to deliver quality unique content Content that is engaging and valuable. . Without quality content Google will quickly lose value. Content still rules for ranking. Like the Emperor’s New Clothes, it is worth dressing for the occasion.

Once you have brilliant content. Then organize. Do not have hidden pages.

Every Page Deserves A Link

TRUE TO LIFE EXPERIENCE: Rather than pay the fee to create a new page. The admin user created one hyperlink in the middle of a paragraph of text. The link landed the user into a maze of 500 different documents. None of the documents were accessible via the web sites navigation system. None of the pages appeared in the index of web site sitemap. The pages were connected with a loose chain of hyperlinks – with no central focus. An amazing task – surely took days to mastermind. At first. We figured the site was hacked. Hacked! No not one of our web sites. This can’t be true! Pull the code! My first response to reviewing the hack job was,  “What type of programmer would code this poorly?” The next logical question was “how could a bad programmer ever break into the web site we built? “There had been no hack. This was an inside job. And, a perfect example of what Google begs use not to do when creating online content. “Every page should be reachable from at least one static text link” – Google. 

Web Site Site Maps

Google loves web site maps. Do people use web site maps? Maybe, maybe not.

Sitemaps are simply a good idea when handled correctly. But much like adding too much salt to a dish – an over seasoned sitemap is redundant. Make your sitemap user friendly. Yes, that buzz word again “user friendly“. If you have a small web site consider including all your pages and blog posts. However, for a larger web site, point to the important pages. Try not to overwhelm your web site visitor with too many choices. Use good design styles, and well written title to direct your web site visitor. Keep the links to a reasonable amount.

What your content should include

Publish content to your web site that can be used. Research what is already available online. Determine if you can improve the online content. Aim to have an information-rich web site. Ensure that the content is accurate. That Page titles clearly relate to the content. If you web site depends on visitors – create original content.

Improve your ranking with words

Search engines index words and phrases. Keywords that are matched to user search queries. As any SEO pro will tell you – keyword placement is just the beginning of the SEO engagement. Having the right keyword density is a guideline and should not be confused with high-quality content.

Learn to understand the importance of using the correct keywords. Consider what words your customers may use to search for your business. A few customer related questions worth asking when selecting which Keywords to target.

  • Are your customers knowledgeable?
  • Are your new  customers new to your industry?
  • Do your customers know your industry?
  • Do your customers know your industry terminology?

Refine your attributes for improved SEO index

Behind the scenes are many web site tags. Improve your web site ability to index by including clear and precise tags.

Web Site Hyperlinks: Create useful Hyperlink titles. Instead of instructing “Click Me” – add a more descriptive instruction. “Download 2014 Business Report”. When the hyperlink is user-friendly, it simply means that your end user understands the links clearly. Keep the <title> elements and ALT attributes accurate and precise.

No Broken Links

Google doesn’t like a broken link the way the rest of us hate the end of the world. Yes, it really is that bad. Check your website often for broken links. And, repair them. There is no reason why you should ever have broken links. Use the Broken Link Checker plugin to keep your WordPress web site current.