Why is SEO Important?

Creating solid organic leads is made by providing content that connects with the users need. When you write content for your website to answer the questions or concerns of your site visitors – then you have provided important website content.

Content is still King

If your user response is to leave your post quickly and produce a negative bounce rate on your website, then you know your content is not KING.SEO provides both Internet Users and Search Engine the data they want. Getting your content seen is the most important aspect of publishing to your website. SEO works toward connecting your content with global, national, and most-of-all local users.We provide the correct amount of SEO to your site to make a difference.

SEO Benefits Your Business

Without SEO your business may not rank on Google, Bing, or Yahoo. Our SEO staff knows the arrests and skill of the Search Engines. Our goal is to improve your ranking.

Using SEO to Improve Site Ranking

Sure, IRISHGUY has you covered on annotating, building, and formatting your website. We understand that without SEO your site is invisible to search engines.The best practices for SEO. Includes the method for your content to be indexed. Indexed to reach your target audience.

We provide our clients with the help and training to write searchable, readability, and user-friendly content. Content is still king for ranking. Content does need to be refined, edited, and formatted to reach your target audience.

Web Design Trends

2017 Web Design Trends

Web Site TrendsIf you are waiting for 2017 to apply web design trends, you will be too late. Web Design Trends value diminishes with time.

Mobile Optimisation

Mobile users are here. Moreover, they want their content now. Mobile Optimisation is every website’s top concern. The 2017 need is to have a simple mobile-friendly site. For many businesses having two websites is the correct solution. While for others business websites building one straightforward and minimalistic design, with a real sense for negative space will be key.

What Does Mobile-Ready Mean?

Understanding your audience remains extremely relevant. Today people use less powerful devices, consoles, and tablets to access web content. With the expectation to see high-resolution content, as quickly as possible.

Key Elements to Mobile-Ready Content

  • Minimalistic Design
  • Simplicity
  • Plenty of Negative Space
  • Responsive content.

What the web user expects

More than ever people accessing your website want content. Mostly they are engaging with a large image – add a small amount of motion for stronger appeal.

  • Giant Hero Images
  • Cinemagraphs
  • SEO

Embrace SEO

Website users expect to find you. SEO is still required. With 64% of online business is driven by top ranking sites on Google – it is important. If your future customers are unable to find you, they will go elsewhere.

Essential Elements for Successful SEO 

  • Keyword Research
  • Content Writing
  • Link Building
  • Reporting
  • Web Site Analysis
  • Web Site Optimization
  • SEO submission
  • Client Requirements

Provide easy to find information

Informational Footer

Yes, the Footer has become a big player for web design layout. Use the website Footer for contact information, Google Map, Google Business Reviews, Facebook or Social Media Feeds, Site Maps, Quick Links to relevant info.

Yes, the Footer is the Catch All for your website. But, learn to manage the footer to ensure that the information and resources are clean and precise. The Footer is about ease of use for the end user. Make it helpful without overwhelming the end user.

Call to Action

What is the designed reaction? Every business web page should serve a purpose.

Asheville SEO Shoutout

Thanks to Kinnear Design for the Asheville SEO shoutout.  It was a great pleasure to host the SEO class at Charlotte Street Computers.

SEO is so important to the success of a website.  SEO provides the website owner with a transparent framework to build their content on. Sure, there are website best practices guidelines that we all need to adhere to.

Successful SEO is more than ranking number 1.

Successful SEO is about providing your website visitors with quality content.

What is Quality Content?
Before the SmartPhone the concept of Quality Content was valued by the contents uniqueness or sought after pop culture content.

  • Uniqueness – the content has value due to it being new. The type of material can be varied, including reports,  interviews, exclusive footages of events in history. The point is the content is unique and can hold value on its merit.
  • Pop Culture – the mainstream media machine distributes content.  Content often has the backing to increase mainstream popularity and circulating rates.

With the easy access and small screens of the smartphone. Many users are now seeing content differently. Long page titles and run on sentences are seen as strenuous.

Successful SEO for the modern website should provide.

  • Content that is easy to grasp.
  • Content that is precise. 

Depending on your online target market – writing easy to understand content can be quite a difficult task. Write for your target market first – while present your reader with easy to follow sentences. With a large percent of end users accessing website content is now via the SmartPhone – shorter sentences simply read better, and easier for the eyes to track.

Making your content precise is key. Forget those two paragraph introduction about who you are, and what you do, and why you might use your method over other. No-one cares.

What people do care about. Having the information to their question right in front of them. And, I doubt that the readers query actually relates to the content found in the first two paragraphs of most blogs. And, lets say the query is about you – then sure “talk away” but that should be on your bio page – not the “I will help you – while skill dropping” blog.

So, what was I saying?
Oh! That is right.
Keep on point, be precise! 

Here are 5 easy to follow methods to ensure your website content is precise.

  1. 300 word minimum prior page.
  2. Keyword consideration.
  3. 8 words a sentence.
  4. High readability score.
  5. Quality or Sought after content.

SEO Services Asheville

Asheville SEO services and solutions - by IRISHGUY Gary Crossey

Asheville SEO Services

Begin your year with the New Year Resolution to increase traffic to your website.

For most small businesses that have a website more than 95% of their traffic is for the phone number. If your site only service is being a modern phone book – then your business or organization is missing out.

Kinnear Designs (Asheville) – give me an honorable shout out on my SEO knowledge.

Asheville SEO services and solutions - by IRISHGUY Gary Crossey

Responsive Web Design

The internet is a funny place. First off, the internet acts as if it has always been around. And when faced with a problem (issue). The solution is presented as if that too has always been around.

Responsive Web Site Design – by 2014 is not new, though much of the older websites are still catching up. The basic concept is that responsive design can deal with all the many different devices that may access the site information. In the past, website designers simply built for a small array of browser sizes. In 2014  the top six devices had different browser sizes. 

  1. iPhone 4S and iPhone 5 – 640 pixels
  2. iPad first and second generation – 1024 pixels
  3. Samsung Galaxy Note – 1280 pixels
  4. Microsoft Surface – 1366 pixels
  5. iPad 3 – 2048 pixels
  6. Google Nexus 7 – 2560 pixels

Sure, those numbers all look great! But, what does those different pixel sizes mean? When two different customers access your website to many a purchase.

  • Customer #1 is on the new iPhone with a screen width of 640 pixels.
  • Customer #2 is on the new Google Nexus with a 2560 pixel width.

The difference between these two screen sizes is shocking.
2560 px – 640 px =  1920 pixels difference.  The difference is this case is larger than the resolution for most computer monitors. The difference between what Customer 1 & 2 will experience when they arrive at the same content will require responsive design.

Device Reliability

People like to read – and research has documented many times how people prefer to read. On a computer screen, the ideal characters per line are 50 to 75. While on a mobile device 50 characters is the top range for how many characters to include on a line. With many the lower range of the curve being 35 characters per line on a mobile device. Again another clever use for responsive CSS is to scale the width of website content to a suitable width for each device, or device orientation.

While character density is one observation. Font leading is another cross-platform concern. Typically, the typesetter was assigned 120% main value for printed material. Web designers when given the ability to incorporate leading into their CSS code settled on 140% for leading.  For smaller screens increasing the leading can significantly aid readability.

 

SEO – Valued Content Ranks Best

REALreal TO LIFE SEO EXPERIENCE:

Working with a client to improve their local website ranking for a popular product line. The product line was added to the site. All the guidelines for publishing product content was applied. The SEO ranking for the Product Keyword did not improve.

I suggested that we alter our SEO approach.

STOP MARKETING > START EDUCATING 
Rather than marketing the product. Why not, inform users on how to use the product?

What followed was a series of Educational Blogs and a new User Group Event. The first User Group event attracted  65 attendees. The second User Group event drew well over 150 attendees, along with local press coverage.  Both User Group Events were a huge success. During the events, everyone was asked to visit the website for featured App links and news on upcoming events.

Following the events, the real work began.
First of the Events were documented online, via blog posts, newsletters, and social networking status updates. The first blogs to be displayed included links to all the Apps featured during the User Group events. While most of the Apps featured were free to download, an affiliate commission was placed in the paid apps.

The photos from the event proved to be the most successful. Having posted the event shots to Facebook –  more than 50 attendees have used use a picture from the event as their personal Facebook profile shot (talk about local brand placement).

As a result: By the third day after the User Group Event. The regional ranking for the Product Line moved from ranking at #154 to ranking at #3 – a more a 151 positions in three days. Over time the domain went on to secure a #1 ranking for the product line.

In this case, the SEO impact happened when we stopped trying to sell the product online. It is easy to see that the online market was saturated when a local listing ranks on Google at #154.

The SEO improvement due to creating valued content that people could engage with. Visitors to the page had the interest to be there.

SEO Cluster Results

What are Cluster Results?

Google cluster results in group search results.

In 2008 Google patent was granted for Cluster Results. The new tech provided a more different search results. Before a domain was not limited. And could top rank multiple pages.

Cluster Results group similar pages from the same domain as one group result.

The new Cluster Results will impact your site by reducing single page exposure. Cluster analysis will group site content. SEO ranking for your site will overall improve if you have quality content and traffic to show interaction and usefulness. While sites that publish vast amounts of data online, to gain multiple page ranks, can expect less traffic.

 

 

The difference between Browsing and Browsers

Irish Guy - Links to 20 tips of browser and browsing

Internet Browsing & Internet Browsing

20 Things you should know about browsers and browsing the internet.

  1. What is the Internet?
  2. Cloud Computering
  3. Web Apps
  4. HTML, JavaScripts, CSS and more
  5. HTML5
  6. 3D in the browser
  7. A Browser Madrigal
  8. Plug-Ins
  9. Browser Extensions
  10. Synchronizing the Browser
  11. Browser Cookies
  12. Browser and Privacy
  13. Malware, Phishing, and Security Risks
  14. How modern browsers help protect you from Malware and Phishing
  15. Using Web Address to Stay Safe
  16. IP Addresses and DNS
  17. Validating Identities Online
  18. Evolving to a Faster Web
  19. Open Source and Browsers
  20. Internet Coming Soon…

Make Facebook Useful

The average Facebook Business page has 4,596 fans, with each fan having an average of 130 friends. With the correct message your business could possibly reach a large pool of new customers.The average Facebook Business page has 4,596 fans, with each fan having an average of 130 friends. With the correct message your business could possibly reach a large pool of new customers.

What makes a business popular online?

GOOD CUSTOMER SERVICE

One aspect of business that a small business can often deliver better is honest customer service. Having a Facebook Business page can help improve your customer service. Unlike responding to email or phone inquiries, when you respond to a question on Facebook you are providing information to your collective. You are showing that you are available, reachable and responsive.

Don’t forget to reference your social media answers with links back to more in-depth information on your Business Blog or Website.

Facebook for Business Class

Discover how to best connect to your target market with my one-day fast paced Improved Facebook for Business seminar.

What to say on Facebook?

Suggests for what a business might say on Facebook

For many businesses setting up their Facebook account is the easy part. What to say next is the challenge.

Social Networking may be a new technology – but connecting with your client is not.

Creating a Facebook Business Page is simply creating an interactive online newsletter. Companies have developed newsletters, catalogues, brochures, fliers and postcards for decades. Facebook Business Page is now your paperless version, which can reach over 500 million Facebook members.

I would suggest that before you start posting photos, adding links and stock piling fans*, first consider the social message that you wish to create. Facebook certainly has some amazing tools for developing your message – as long as you have one to share.

Never forget content is key. Keep the content interesting and valuable – create a complete message and picture beyond posting an online catalog. Give your fans the inside scope. Here are a few suggestions.

BUSINESS NEWS

Use Facebook to report new business news.
• Articles about your company – including Press Releases and news coverage
• Feature Team member profiles and special interests and achievements
• Share your products/services with Facebook Galleries
• Include client related reviews, comments or complaints (and solutions)
• Industry News – be the voice of reason
• New product development/release
• Promotions/Giveaways

PEOPLE

Consider the different people who are a part of your business. Staff members, vendors, clients, target markets and interest groups, all with compiling stories and insights. What can you share about each of these different people that would help to form your Social Message?

  • Certifications
  • Awards
  • Recognitions
  • Special Promotions
  • Associations

EVENTS

Facebook comes with a terrific Events planner and invite service – if used correctly.
First off, do not assume that because you created an event on Facebook and invited everyone and their uncle that anyone will confirm to attend your event. Often, you have to simply get on the phone, email, text message, get on a bike, whatever it takes to get that confirmation.
Beyond the Events feature, there is also the opportunity to share news of events. When posting status updates let your fans know about all the small details.

  • Upcoming Events – meetings, conferences, trade shows, openings, workshops, open house, company picnic – any event that is news worthy
  • Preparation for events – talk about locations, color choices, food selections (gluten free, veggie), guest speakers and presenters, entertainment etc.
  • Other business events that your fans would appreciate – be supportive.

When hosting your own events be sure to have a photographer photographing the event and the guests. Considering establishing a fun photo booth to create new Facebook Profile shots with product placement and business branding – it is a good idea to get permission prior to publishing photos of people on Facebook – which could be as easy as having a clip board with your statement of purpose and signatures of permission.

FACEBOOK PHOTO POLICY -When you do post photo to Facebook “you grant us (Facebook) a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any Intellectual Property content that you post on Facebook. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it”.

OTHER USEFUL INFORMATION

Your Facebook Business page can be an effective educational tool. Share articles, case studies, Surveys, Time Saving Tips, or How to do’s, New Approaches that would appeal to your Facebook fans.
Permit your company to be a little lighted hearted (at times), your news does not have to be all serious – but do resist posting every funny YouTube video you see (not funny).

WHAT’S NEXT?

Once you have your message together, then consider how to best. share that content on Facebook.
• Simple Status Update.
• Link to Website.
• Video Post.
• Photo or Photo Gallery.
• Blog Post.
• Event Posting.
• Group Discussion.
• Business Email.

Fan vs. Like

* The term Fan was once used to describe a person who selected to follow your Business Page. The term has since been changed to LIKE – I prefer using the term Fan.

Join Gary Crossey for Facebook for Business class