Adobe Muse

Adobe Muse Logo New method for design web sites

Yesterday, Adobe release Muse (code name), and in one step has transformed how we can now build our web sites. Muse generates clean code, that follows all web standards, is easy to work with and loads in every browser or device, like a charm.

Adobe Muse is free until the end of 2011 – be sure to download your copy at Adobe Muse – and let me know what you think.

Transcript from video

Transcript from video may content typos –
I have just installed the new software Muse from Adobe. At the moment you can download a free copy of the software. As I said, I just installed it a few moments ago. If you are used to working with Dreamweaver in the past you are certainly going to find this application different. First of all it’s very clean.

I just love the really easy instructions on what I want to do here. I what to create a new site let’s see what happens.

I haven’t looked at this before so I’m just simply going though this for the first time but I do like that we’ve got page sizes, with heights (you know that’s certainly something new for web design. Prefect, I’m going to do three columns. We’ve also got gutters; it is going to be interesting to see what happens here.

I’m going to go ahead and press OK. So I have my home page setup here.

Well that’s pretty nice; we can go ahead and make a really simple sitemap. As you can see I’m just clicking around. I’m not really sure what I’m doing to be honest but I am just clicking around and seeing  that Adobe Muse is creating a really nice sitemap here for me. I would assume I can just rename the pages.

All I am doing is simply double checking. I am going to make up some general pages that most basic web sites might have.

Now, I’m assuming here that this Master A is kind of probably some type of template that you can work with. Oh there we go; at the bottom of the page, we have the master template. That’s going to provide us with navigational menus on master pages. Set header and footer guides too. Oh that’s pretty cool.

Guys, I think we’re going to love this Adobe Muse software.

Adobe Muse feels very much like InDesign and this is definitely an InDesign 5 feature. You can round these corners off. Really can give them (corners) a really nice treatment unlike before where we could change the corners to round corners you can now control each corner independently. That’s something that we’ve always wanted to do for a long time.

I’m going to make a header something like so I’m going to keep it straight on one side here. I am looking for a filled color. You know what? I can probably just click here? I’ve got my color picker over here that’s kind of cool. You got some swatches here already programmed in. I’m really like that idea able to work with color in the same way you would with InDesign or Illustrator.

We can hyperlink to any page. All of those pages that we set up in the sitemap now already have preset hyperlinks to jump to. So I’m just going to actually adjust this rectangle that I just made there, and I’m going to say that go to the home page.

Held the ALT key here; and for people who don’t understand what that ALT key does in Adobe look at the cursor you see the way it has a double arrow now that’s an automated duplication tool.

As soon as I press ALT on the first square it’s going to go ahead and duplicate that for me. The other thing I’ve noticed here that it’s given me a precise management of the distance between each one of these objects. This is also in InDesign trait that we’ve really got used to and the publishing world. I just love that the ALT shortcut key is showing up here.

Now if my guess is right, we can probably go ahead and reprogram each one of these just pretty quickly. This is going to be something that people really gravitate towards.

Now everything has been distributed, the Master buttons have all been distributed to every one of the pages I’m going to double click on the home button. We’ve got our entire font styles that we are really accustomed to. We’ve got our indent to first line. Indent the whole paragraph. Most of the type setting tools that the majority of type designers are used to working with.

Adobe Muse also has export type as images. So, my entire font is now able to go out as an image.

With the preview mode on we are able to test to see if the buttons are working. As you saw from the earlier example, I didn’t do any type of programming. But, there we are, our buttons are all in place. We can go back to the design mode we can add our text fields directly in Web Site Create with Adobe Muse.

We also have other features. Menus, so we can insert a horizontal menu. Let’s go ahead and do a quick preview to see what type of mess I just made. Now look at that for a menu.

So, if I want to jump to resources, I can quickly do that. That we can just pop that menu in anywhere we like. If you notice, it’s just a simple rollover, a little buggy, but still seems pretty cool.

Again that is jumping from the previous plan that we did in the plan mode before jumping into the design mode. I am just thinking those designers are going to just really enjoyed this.

Let’s go ahead and I’m going to grab a photograph. Okay, so I have a loaded image, and this is something that I’ve seen in InDesign before. That’s pretty nice. Now I’m not sure if Adobe Muse wants me to drag or drop so I’m going to try it first. I dropped the image. Way too big, that’s not going to work. I am simply going to undo, and simply place that image where I want it to be. Well you know what, that seems pretty easy to me. You can also float that image; you can see its giving me a little bit of guidance here.

Also able to add a custom menu, not very pretty but works really well. I am able to go back to the plan area. I can duplicate the master plan. And make a new master plan. The one feature that I really do like here though is placing an image. I’m going to go ahead and do Place image which you’ll notice has the same shortcut as place in InDesign. I’m going grab this photograph of one of our goats in Adobe Muse. I’m bringing in an enormous image that I’m able to click and drag and add to my web site. You can notice here when I make the image larger than the described page size is. The web site goes ahead and extends the page height and adds additional columns in there for me and provides the space that I need to add that image directly into the composition.

I’m going to go back to the home page. I’m going to jump to a deep page from here. Now I’ve got my new layout without buttons to the side. I did use Master 1 to at least setup the header. It’s got the same columns, it’s got the footer, just modified the color. But, you can see the potential here very quickly.

Web Design Trends 2011

What is important for today’s web site?

Today’s web sites are about function. Designers are finally walking away from Adobe Flash and abandoning ActionScript (in whatever reincarnation) and adopting web site systems that render well on all platforms and with any device. The modern web site is functionality with form.

Expect more HTML 5 and advanced CS3 methods for creating compelling web site content and interactive design. But let us not fool ourselves by thinking that the slick designs of a decade ago are on the return, because they are not.

Check out the top ten trends in the article – Web site Trends

Web site Examples

Other Resources

Web Trends 2010 – good comparison article.

Changing Face of the Internet

Is Your Business Ready This Time?


More than ten years ago, we witnessed the rise and fall of the “dot com” bubble. Experienced internet developers consider the failure to launch online commerce successfully was mostly due to a general misconception of what role the World Wide Web (www) would play and to what capacity.

Developers talked about improving commutations and business transactions by building virtual environments that an internet user would access via personal home computers. A major problem that many early internet developers experienced from the launch of the internet; people were (for many different reasons) slow to connect and slower to contribute to online content than developers and investors expected.


Ten years later, the internet story reads in reverse. This time around we have savvy online users who are accessing the internet regularly, with a higher activity rate for users accessing the internet using Hand-held devices than users accessing via a personal computer or laptop.

Helpful Digital Spirit Level

Different types of spirit levels are used by carpenters, stone masons, bricklayers, trades workers, surveyors, millwrights and serious videographers.

iPOD Music Maker

Kids by MGMT played on iPhones and iPod Touches

Figures for 2008 saw a 249% increase of Internet users from the UK accessing and contributing to online content with user friendly handheld devices. The increase in cell phone usage online has been predicable for several years, with the sale of desktop computers and laptop computers vastly declining. Many online users are effectively  shopping and banking online, accessing en-route trip advisory, watching and transferring large media rich content, chatting, tweetering, and engaged in online Social Networking all from their handheld device.

Recent research in New York determined that many online users no longer owe a computer and prefer the portability and accessibly a hand-held-device affords them.

Email Usage on the Decline


Delivered the astonishing  report that email usage is quickly being surpassed by social network sites. As online users alter their current method for keeping in touch with family and friends.

Many Social Network sites have one thing in common, they are user friendly. Offering easy-to-use interfaces and a growing community of friends who are willing to train each other about new applications and how to best utilize them.

With an increasing array of useful applications available on the internet for tasks that many computer users will find pointless, but hand-held device users will use, share and talk about.

Before, we were teaching new web users about possibilities of the internet and the different online time-saving applications available.

Today online users are teaching us about what they want to do online.

According to a recent Nielsen report, 1 out of every 6 minutes spent online can be accounted for by Social Networking web sites. Our online communities absolutely do existence, with many members being active online users and contributors. If for no other reason, Social Network sites are demonstrating that people are engaged in NEW emerging online technologies, with most basic interactions being quite intuitive without superfluous instruction.

Impact of Social NetworkingOver the past ten years our main objective as Web Designers and Developers has been to drive online users to our respective web sites. Today, the digital landscape has altered, with 67% of all online usage being consumed by Social Networking sites, leaving a mere 33% of online usage for research, banking and e-commence.

Remaining Valuable

To remain a valuable part of the new online landscape, online entities have to be more apparent than before. New important content needs to fuel your web site. Interesting precise informative is key. Creating articles, reports and updates that will keep your site visitors informed and connected.

The old objective of driving end-users to our web site is of little benefit in today’s online environment – today we bring our latest news to our target market by establishing ourselves, our companies, our institutions as creditable resources online by being presence with 67% of the active online community.

My old site doesn’t connect with Social Networking web sites

If your web site does not support or at least integrate with the leading social networking sites, then you may as well simply pull the plug and save the money for end-of-year staff party.

The internet has a history. By comparing old online trends with new online trends, we honestly know that having a basic/simple web site online was never enough. Even if your objective was to share business contact information – you are a fool to waste your money on a web site. Google Business will effectively list your business online for free, with contact information, hours of business, directions, product shoots and video, plus the ability to have customer reviews. Businesses listed with Google Business are completely searchable and effective tools to share business contact information, while helping put a stop to online pollution from business web sites that have ineffective content, that is written badly, makes no sense or is completely unrelated to the end users search query.


With a NEW exciting wave of social networking, online businesses are required to reevaluate their current online position and make the necessary changes to keep in-line with your respective target markets. Failure to keep up to date will result in the loss of your entire online target market. However, most online businesses already are aware of disappointing results when they review their diminishing fiscal returns.

Written by: Gary Crossey. Published by: Irish Guy Productions – April 2009